Fingers Crossed (FC) is a contemporary menswear designer based in New York created by Ryu Hayama. FC has been featured in i-D as 'One of the New Menswear Labels' to watch.
Website Redesign, Digital Content Manager, e-Commerce Manager
- Redesigned TheFingersCrossed.com on a template based platform
- Repositioned the visual direction of TheFingersCrossed.com
- Produced, designed, and edited all digital content
- Responsible for all visual and written assets; product copy, photo and photo-editing, stock
Digital and Social Media Management
Content Strategy, Production
Developed a custom content strategy for Instagram and Facebook focused on building brand identity. Content strategy and design for all newsletter campaigns.