Fingers Crossed


Fingers Crossed (FC) is a contemporary menswear designer based in New York created by Ryu Hayama. FC has been featured in i-D as 'One of the New Menswear Labels' to watch.

Website Redesign, Digital Content Manager, e-Commerce Manager

  • Redesigned on a template based platform 
  • Repositioned the visual direction of
  • Produced, designed, and edited all digital content
  • Responsible for all visual and written assets; product copy, photo and photo-editing, stock


Digital and Social Media Management
Content Strategy, Production

Developed a custom content strategy for Instagram and Facebook focused on building brand identity. Content strategy and design for all newsletter campaigns.