Aya Kanai (AK) is the Chief Fashion Director of Cosmopolitan and Seventeen Magazine. She is also a judge on Lifetime Network's Project Runway Junior.
Social Media Consultant, Content Strategist with Quiet Points (Agency)
- Brand Audit: Identified strengths and weaknesses within AK's online footprint across Social Media (Instagram, Facebook, Twitter, Snapchat, LinkedIN)
- Identified brand voice, tone, and overall cadence
- Developed content pillars/buckets around building brand awareness, lifestyle, and to show AK's experience within styling (celebrity, editorial) and consulting
- Created #AyasArchive hashtag strategy for Instagram to showcase the vast experience of AK's styling work for Cosmopolitan and Seventeen
- Within first month of implementing social and content strategy AK's engagement increased by 35% and gained approximately 3k new followers
- Upon a quarterly review, AK's follower account grew from 5k to 10K