All These Things That I've Done

Aya Kanai

 

Aya Kanai (AK) is the Chief Fashion Director of Cosmopolitan and Seventeen Magazine. She is also a judge on Lifetime Network's Project Runway Junior.

Social Media Consultant, Content Strategist with Quiet Points (Agency)

  • Brand Audit: Identified strengths and weaknesses within AK's online footprint across Social Media (Instagram, Facebook, Twitter, Snapchat, LinkedIN)
  • Identified brand voice, tone, and overall cadence
  • Developed content pillars/buckets around building brand awareness, lifestyle, and to show AK's experience within styling (celebrity, editorial) and consulting
  • Created #AyasArchive hashtag strategy for Instagram to showcase the vast experience of AK's styling work for Cosmopolitan and Seventeen

Accomplishments:

  • Within first month of implementing social and content strategy AK's engagement increased by 35% and gained approximately 3k new followers
  • Upon a quarterly review, AK's follower account grew from 5k to 10K